If you ever wish to do business with Nadabot, please watch this video and read this letter from start to finish. My aim is to deliver as much value as humanly possible. This will either align our thinking or deter you completely. Both of which are entirely fine. Please do enjoy 😎 Lastly, If you want a free example video outreach script, fill out this opt-in form and check your email... Free Video Outreach Script You're welcome 🚀
In business, people seek to create opportunities that will generate money through the sale of either goods or services.
An opportunity = a set of circumstances that makes it possible to do something.
To create any new business opportunity you need to get the right pieces of information in front of the ideal prospective client in order to elicit them to take action and eventually want to engage with you on the means of exchanging value.
In short, you need to the RIGHT MESSAGE in front of the RIGHT PERSON to create the set of circumstances that makes it possible to engage in business.
Mastering the ability to create opportunities from THIN AIR is the single most essential skill set to have when navigating the world of business. Without this, you will go nowhere.
The cornerstone of any good business lays in its ability to create predictable revenue...which starts with generating opportunities out of thin air.
I am going to show you how to generate business opportunities from thin air so that you never get stuck on step 1 again, buckle up...
Opportunity Creation 101: Where Do I Start?
Defining all the ways you can drum up leads and generate new business
There are 2 primary ways to generate any new business opportunities or "leads".
These are: Platforms (Paid Advertising) and People (Direct Outreach)
"Platforms" consist of all the different forms of advertising done on different media channels nowadays
- Paid Media Buying - Purchasing paid advertising slots to get people to see your message. (Ex. Facebook ads, youtube ads, google ads, LinkedIn ads, TV ads, radio, newspaper, billboard, etc.)
- Channel Partners - These are people who already have your ideal customer base grouped together in some format (like having built a following on social media). You pay to get your message in front of their group on a platform.
- Organic Content - This is the "free" way of creating valuable content on various platforms for your ideal customers to get their attention and start to build trust with them.
Broadly speaking...we call this category PAID ADVERTISING → you are using PLATFORMS to place your message in front of the places your ideal customer lives whether that be online or in person. Think casting a wide fishing net.
"People" consist of all the different forms of advertising done through direct person to person communication
- Direct Outreach - Sending any form of message directly to your ideal target customer.
- Affiliate Partners - This is getting someone who refers clients to you and receives a commission on any sales brought through them.
- Word Of Mouth - This is when your raving fans (current clients and supporters) tell other people about your product or service just because of how much they enjoyed it.
Broadly speaking...we call this category DIRECT OUTREACH → you are using PEOPLE to deliver your message directly to your ideal customer whether that be online or in person. Think spearfishing.
The Spectrums: Which Form Of Marketing Should I Use?
Explaining the variables and best form of marketing for YOUR specific business
Every single opportunity creation/lead generation strategy falls somewhere on these spectrums:
Platforms (Paid Advertising) is where you take your message (a piece of content or media) and purchase placements for this content to show up in the hopes that you will get X amount of people to see it. Out of those who see it, your goal is that it will resonate deeply enough with a percentage of them to elicit a specific "call to action" to be taken. You want them to move towards the next step in working with you.
Reach: The total amount of people who are possibly able to view the message.
Message Targeting: How specific is the message to the individual that is seeing it, how much does it resonate with them.
The higher the volume you are aiming to reach, the lower it will resonate because the message must be more broad to make sense. The lower the volume of you are aiming to reach, the higher it will resonate because the message can be more specific.
Direct outreach is different in that you are reaching out DIRECTLY to one specific individual over a particular medium of communication (email, call, text, social media). The goal here is the same - you are hoping that message gets seen and resonates enough with the individual that it elicits them to take whatever call to action you were hoping they would take. Just like before, you want them to move towards the next step in working with you. Often times it is booking a call.
Volume: The total amount of outbound messages being sent.
Energy: How much energy, effort, and personalization went into tailoring that specific message to the intended target.
The higher the volume you are sending, the lower the energy and effort you can put into each message. The lower the volume you are sending, the higher the energy and effort you can put into each message.
These variables (the top and bottom arrows in the images above) in both spectrums of marketing have INVERSE properties of each other.
The MORE energy and effort you put into reaching ONE very specific individual, the less total volume you will be able to create. However, because it's more specific and tailored it will resonate higher. It's the same idea for both forms of marketing, just slightly different terminology with the variables due to the nature of the different strategies.
Now that we know these are the spectrums to work off of, what is next?
You see, good marketers are ALWAYS trying to hack the marketing spectrums. They're trying to figure out how to get a paid ad that APPEARS highly targeted (but is actually not) in front of the most amount of people. Or they're trying to find ways to send mass amounts of volume in the direct outreach category that "feel personalized" by using bots, automation, and VA's (but are actually fake personalized or didn't take them any time to make).
They believe that it's ONLY a numbers game. They think that the more volume they can get away with, combined with the most deception around the personalization/specificity aspect, the better.
These types of people never creating lasting businesses. They can win for a period of time, but the market ALWAYS corrects itself because it is simply a law of nature.
(Ex. LinkedIn automation, the fake personalization messaging bots, used to work...until everyone was doing them, then it became spam, then it gets banned or slowed to a halt. Unsustainable.)
Great marketers understand this and put more energy and effort into their single-focused spot on the spectrum (the one that best suits their business) and they build a long-term strategy to generate predictable opportunities for years to come.
The BEST spot on either marketing spectrum is the one where your message stands out the MOST (usually the area with the least competition).
This spot is almost ALWAYS where no one else wants to venture...and that's in the highest energy + effort / most specific targeting realms.
When you play in these realms, you instantly bypass the masses of low-level businesses who are lazy and causing ridiculous amounts of spam and noise in the marketplace.
This means if you're doing paid advertising → get granular with your ad and targeting.
If you're doing direct outreach → send HYPER-PERSONALIZED high energy + high effort messages that will stun prospective clients.
Doing any of this requires focused time, attention, and energy. It is extremely important to understand how to best leverage your marketing energy to reach the maximum results with your limited amount of time.
The law of conservation of energy states that energy can neither be created nor destroyed - only converted from one form of energy to another.
Understanding that this is a law lets us know that IF everyone has the same 24 hours in a day and was allotted the same energy level and creative imagination, the way people decide to use that TIME + ENERGY would be the deciding factor in their outcomes.
The fun part about knowing this is that you also know that not everyone uses their time and energy the same way. And to let you in on an even more fun secret...not everyone has the same levels of energy and enthusiasm either, but that's for a later discussion.
If you spend your energy wisely on the right marketing activities we gave above, you'll go far. If you're scattered, you'll go in circles.
So with the understanding that you have limited energy and that marketing falls on the 2 spectrums above - how do you determine which forms of marketing are right for you?
Ask yourself these 2 questions...
Should I be starting with platforms (paid advertising) or people (direct outreach)?
It depends on the price of your product or service... If your product or service is NOT high ticket (<$1,000), do platforms.
If your product or service IS high ticket (>$,1000), do people.
Which subset of these marketing categories should I start with?
It depends if you have money to spend or not...
Platforms (paid advertising): If you have money to spend and are on the platform's side, do social media marketing on Facebook, youtube, google, Linkedin, OR channel partners. Find wherever your ideal customers spend the most time and start there.
If you do not have money to spend and are on the platform's side, start with organic content creation and search engine optimization + supplement it with your own direct outreach to affiliate partners.
People (direct outreach):
If you have money to spend and are on the people side, start with building a team of people who are helping you do direct outreach (specifically hyper-personalized 1:1 video messaging).
If you do not have money and are on the people side, start with doing direct outreach yourself (specifically hyper-personalized 1:1 video messaging).
Depending on your answers to these questions, this is where you should START. Build up momentum in one specific category until you are having success before moving onto another form of marketing.
There are elements of these different marketing strategies that will play really well together when paired up later on, but start with one and master it!
If you're still unsure which is right for you, there's one tried and true method that you can always start with (and that you can always add as a complementary method to any of the marketing approaches above). It is Direct Outreach in the form of hyper-personalized 1:1 video messages.
This is what my company Nadabot focuses on and teaches others to deploy in their businesses. It's the most sustainable, long-term, cost-effective method and can be applied to any type of business from scratch or be layered on top of any other form of marketing listed above. It's a safe starting place.
Some Quick Example Use Cases For Personal Videos:
- A business selling high ticket products/services can generate leads by doing COLD direct outreach in the form of sending hyper-personalized videos to their target audience.
- A business already running paid ads or generating some warm leads or referrals can convert them to the next stage of the sales cycle by sending a hyper-personalized video and building trust and rapport.
- A business selling a lower ticket offer that doesn't have the money to run paid ads can send cold video outreach to potential channel partners or affiliates to strike up a deal to get them in front of their ideal customers.
- A business could send a personalized video ANY time they get people's emails or information from an advertisement. They can also retarget the people they send personal videos to with further paid social media advertising making the cycle work both ways.
- A business could use hyper-personalized video outreach to raise capital, build strategic partnerships, follow up with high-priority sales leads, or even go as far as using it for recruiting efforts.
The versatility of using hyper-personalized video messaging as a strategy is what allows it to be the current best long-term marketing strategy to invest in as it can be deployed for many purposes and layered on throughout the existing business strategy.
What Message Do I Put In Front Of My Ideal Customers?
Examining the components of a message that will elicit a response
The reason we as humans even have these marketing spectrums and can differentiate between what we perceive as "a good message that makes us want to do business with someone" and "a bad message that makes us click skip or delete" is based on The Law of Relativity.
Now that we understand what marketing strategy to deploy and which side of the spectrum we are aiming to be on (the HIGH energy, HIGH specificity, LOW volume side), let's dive into what the components of the message are that we want to put in front of our target prospect.
Everything is relative! You cannot define something without having something to compare it to.
The mind is always comparing in an effort to define where things are and how to posture or position given the situation at hand. This basis of comparison is what will allow us to STAND OUT on the marketing spectrums.
For example, how would you know that pizza tasted good without having oysters that tasted bad? (sorry to people who like oysters...like truly, I'm sorry you like those).
You literally wouldn't be able to distinguish what was UP if there wasn't also DOWN...it seems quite obvious, but this is a very powerful quality of the world we live in. The existence or significance of one entity is solely dependent on that of another.
And to be honest, in today's world....it is not uncommon to always be comparing just about everything. So instead of fighting this law, we shall use it to our advantage.
Understanding this law gives us a distinct advantage over competitors in business because you know the person viewing your advertisement or direct message is going to be INSTANTLY filtering the message and comparing it to others they have received.
I like to tell my clients "The beauty is in the eye of the beholder" in marketing, because truly...there's no OBJECTIVELY good marketing.
This is because the goal of marketing is to get someone to take your specific desired action.
So there is only "good" if the person viewing it likes it enough to take that intended action on it...and that's completely up to them (Subjective).
Now, this might seem hopeless...people sometimes say "well if we have no real control over if they will like the message or take the action, why even bother trying to make it better?"
If you can get your message in front of them, people are going to compare yours to the other ads and messages they've received. I already explained it's in our nature to compare. If you stand out on the spectrum as significantly more interesting when compared to all of the others, and it surprises them in a positive manner, you will have the highest likelihood of getting them to take the action you want.
So while you may not have direct control over the opinion of the person you intend to market to, you have some degree of control over how they might perceive you when being compared to everyone else. That's where we will put our focus then...on being better than everyone else.
The more you can build a positive distance between the way people perceive your marketing and the way they perceive everyone else's, the more the odds shift in your favor that they will take action when they see yours. It will resonate higher with them.
When something STANDS OUT and catches attention - it's catching the attention of the person's primitive brain or in slang terms...their 'croc brain'. (Shout out to 'Pitch Anything' By Oren Klaff)
Marketing messages are sent from the modern (smart) part of the brain: the neocortex. However, they are received by a part of the brain that is 5 million years older (not smart). This is a serious issue if you are trying to get an important or complex point across quickly.
Croc Brain Procedure:
- Boring or Old: Ignore it
- Dangerous or Threatening: Fight/Run (fight or flight)
- Complicated: Radically summarize (Invariably causing a lot to be lost in the process) and pass it in severely truncated form
How To Make Your Message Appeal To The Croc Brain:
- New and exciting
- Non-threatening and non-energy intensive to listen to
- SIMPLE AND EASY to understand
When you stand out and catch someone's full attention you will be scrutinized to a higher degree and it will be done quickly, so you have to stand out in a POSITIVE manner.
The way to appeal to the "croc brain" is to be SIMPLE, NEW, EXCITING, and most importantly NON-THREATENING.
Think about brands like Lamborghini who do not even pay for advertising, yet have one of the strongest brands in the world.
This is because the perception between being associated with them and nearly ANY other option is so far apart and in such contrast (in a positive manner) that it is impossible to ignore when you see one. Of course, an amazing product helps to do this, but that's beside the point right now.
So how do you do that.....HOW do you create a perception gap where anyone that comes into contact with your brand has an experience that leaves a LASTING impression because of how pleasantly surprising it is?
Here's a secret in psychology: people love FAMILIAR PLEASANT SURPRISES.
This is the only thing you need to remember when crafting messages, content, or ads. (it sounds like a paradox but I'll explain later)
Remember the CROC brain that you are marketing to. It wants simple, new, exciting, and non-threatening.
A surprise is the feeling caused by something unexpected or unusual. The surprise is what catches the croc brains attention and makes your marketing stand out. It provides the initial CONTRAST between you and everyone else trying to catch people's attention. This takes care of the "new and exciting" components we need to hit.
A pleasant surprise means it stands out in a positive manner and gives a sense of enjoyment. This usually comes when things are "simple" and easy to understand.
A familiar pleasant surprise means it is also NON-threatening. You are typically not threatened by things you are familiar with.
Whether it's direct outreach or paid advertising, you need to create content or messaging that is surprising (New + Exciting), pleasant (simple), and familiar (Non-threatening).
You surprise people by doing stuff that is uncommon, stuff that NOT MANY OTHERS are doing, something with a new twist on it.
You make it pleasant by making the opportunity easily understood, simple, and have a lot of upsides.
You make it familiar by the mere volume of exposure (how many times they see your brand and message - this is why retargeting and following up is so important) and by using cognitive fluency to your advantage (allowing them to quickly and easily understand and put your brand in a box in their minds).
Side Note: Cognitive fluency is the feeling of mental effort needed to complete a task. Fluency is the term for the subtle way our brains create efficiency in our thinking, making certain things feel effortless.
In summary, you catch someone's attention by being a blip on their croc brain radar and standing out, then you immediately need to use simplicity to explain the message and familiarity to get people comfortable with converting to the next stage in engaging with you.
The current BEST way to catch attention and stand while delivering a familiar pleasant surprise is by delivering a hyper-personalized (and I mean DAMN good) video message to them directly on the platform in which they spend the most time.
Before I move on, I know some people are still hung up on the fact I could say to create a familiar surprise in the same sentence because that sounds paradoxical. But many great things in life are like this.
The law of polarity states that everything in the universe has an equal or an exact opposite. It's just that most people think that you cannot use two opposite ideas in reality at the same time.
This law does not mean that these states of polarity are mutually exclusive (meaning you have to choose one)...it actually means they both have to exist with one another in tandem.
This means you actually would want BOTH sides of the extremes in their most useful forms to serve your purpose.
I'll give you another example...let's use another spectrum to illustrate this. (woohoo) On the left hand of the spectrum let's take the attribute patience On the right hand of the spectrum let's take the attribute impatience
Exact opposites. But if you could hold both ideas in reality at once you would see that there are benefits to each when used in tandem for different purposes and to different degrees. You would actually want to be impatient in the short term (take tons of action in a relentless manner), and be extremely patient in the long term (willing to hold out and sacrifice for a long period of time without seeing results).
Magic, I know.
Most people only choose one spot on the spectrum. They are either patient, impatient, or worst case...lukewarm and sitting somewhere in the middle.
The wisest people I know sit on BOTH edges of the extremes at the same time but for different purposes. They balance them almost as if they're a scale rather than a spectrum.
The most successful people can always hold competing ideas in their heads at the same time.
So familiar surprises are indeed possible.
Author Note: There's an acronym called MAYA - most advanced yet acceptable. This means you want to have the most advanced option on the market that is still acceptable in the current environment. Too far advanced and there will be high skepticism and low resonance, not advanced enough and you'll be a worse option than your competitors. Try to make sure whatever you are offering is the most advanced, yet still acceptable for TODAY's market.
Or just say screw that and go change the world with something revolutionary... that sounds like more fun anyway.
How Am I Going To Scale An Energy Intensive Marketing Operation?
Outlining the methods to grow and scale your marketing efforts the right way
Remember the 2 marketing strategy spectrums from earlier. So far we have shown you why it's important to be on the end of the spectrum that other people aren't willing to go on. This is the one that requires high energy + effort, is hyper-specific, and can typically only be done in low volumes by one single person.
Between the 2 different strategies of Platforms (Paid Advertising) and People (Direct Outreach), scalability and leverage are typically the main deterrents that prevent people from deploying the People (Direct Outreach) marketing strategy.
It's pretty simple to understand that if you just build a small content / paid advertising team you can oftentimes create tons of leverage and reach a lot of people through the platforms and channels you decide to blast your message out on. (Ex. The more money you spend on a platform, the more eyeballs...that's high leverage).
On the contrary, how on earth are you supposed to scale using the People (Direct Outreach) Strategy?
That's what we will focus on now...how do you scale this type of marketing strategy:
For starters, most people when they aim to scale direct outreach they do it VERY wrong.
They end up sliding DOWN the spectrum and falling into the automation category reaching large volumes with low energy, low effort, and either bad or fake personalization attempts.
You are not SCALING if you do this, you are changing the core strategy and your spot on the spectrum, which as we have already discussed, puts you right back into competition with everyone else. This is a sure-fire recipe for failure and running yourself in circles.
So let's stay on the left end of the spectrum. Low volumes. Hyper-personalized video messaging. High energy + effort to create and deliver. One person is only capable of delivering so many of these well-crafted messages each day.
Okay, then how do you scale?
This is crazy, but you scale the PEOPLE (Direct Outreach) side of marketing...with...drumroll please....more PEOPLE.
It's not rocket science, but the simplest ideas often get lost in the execution phase!
You need to build a team of people who are SPECIFICALLY trained in being assassins on the left end of the spectrum. They need to be able to connect authentically, send hyper-personalized videos + messages, and ultimately resonate with the prospect. The problem is that most businesses (especially smaller ones) have no systems or training in place for this type of work or cannot afford to salary enough of these positions to truly scale it.
Business is all about incentive structures. You get people to take the actions you desire by providing the proper incentives that drive them towards doing that intended action.
The genius of what we do at Nadabot is that we incentivize our people in such a way that we can have unlimited scalability without much risk. I'll explain.
We do not have to salary our direct outreach team. You can of course, but you need to align the right DAILY output + activities that are required to match that salary.
We pay our outreach team (we call them storytellers) on a PER VIDEO SENT basis. We also incentivize them on higher pay when they get bookings and deals that are closed from their outreach.
In most cases with direct outreach, people hire and salary a "sales development representative" (SDR for short). They tell them they need to get X amount of bookings and then require them to do X amount of "interactions" or "activities" each day. These are things like cold emails, cold calls, Linkedin messages, etc.
This is backward thinking and it's risky.
If you have this SDR on your team and they do not perform, you've wasted a significant amount of time and money. All of your eggs are in one basket. You also cannot scale (unless you have a huge budget) because you can only afford to full-time salary so many SDRs.
Lots of companies are currently paying an SDR $3500+/month in salary, giving them no direction, and telling them to send 50 cold emails and make 50 cold calls per day (100 total interactions per day / 400 per week / 2000 per month).
Let's say they do 2000 total interactions (cold outreach activities) in a month. The aim is to book X number of meetings out of those activities and convert them into potential clients.
That means they are paying on average $1.75 for a cold email, cold message, or cold call to be sent out. Just take the salary being paid and divide it by the total activities and output.
Most of the time these cold outreach attempts are NOT EVEN PERSONALIZED because they have no training and are being forced to hit interaction numbers. And in addition, the wise SDRs either automate, copy/paste, or fake the outreach attempts just to reach the high volume metrics they're required to hit.
The numbers don't lie. Paying $1.75 for a BS cold email to be sent or a half-assed cold call attempt to be made is not a good ROI long-term. What's worse is the result the company is looking for is QUALIFIED bookings, which are even rarer. The incentive structure is backward.
At Nadabot, due to our costs and metrics, we believe that a WELL done hyper-personalized video message being delivered to a prospect of ours is at LEAST worth $3 (probably more). For your business it depends on the time, quality, and effort you want to put into the outreach attempt that is being utilized.
In order to figure out the cost associated with the type of outreach you're aiming to do, think about it from the perspective of the person you're hiring to execute the job.
Fair hourly wage (market value of any worker) = Time Spent x Skill Required.
The more time spent and the more skill that's required to do a job, the higher the amount that gets paid for someone's work. That is because there are fewer people who can do that skilled labor and complete it with a certain efficiency.
This means the secret to driving down outreach costs is in 2 categories. One is to have amazing trainings where you can teach the proper outreach skillset to practically anyone (increases the total market size for the job). The second is to have amazing processes in place to lower the amount of time spent by the employee doing the job (increase efficiency).
Figuring out what the associated costs of your outreach activities are is INCREDIBLY important to scaling any type of direct outreach marketing strategy. If you don't know the exact costs, you can't reverse engineer the job and activities you require your outreach team to do. You also will not know what to be paying from an ROI perspective to get that job done! Without this, you cannot scale.
Use the time spent to complete an activity multiplied by the skill required (1-5) to estimate the pay rate for a certain job. Compare to the market and make sure you offer an attractive wage.
Lastly, pay for people's output, not for people's "time". No one needs to be paid 8 hours a day to sit around doing nothing. Unless you're a massive company with money to spare, keep employing people please 😅.
For example, at Nadabot, we pay $3 per hyper-personalized video sent. Seems low right?
Well for a contractor/employee looking to make extra money, consider this:
- They can work remotely, online, from wherever they would like in the world
- They get to learn a valuable skillset and go through incredible trainings on how to create opportunities from thin air (a foundational business skill they can carry to any venture)
- They can work part-time, whenever they would like so long as they get their work done
- They have upside potential to make commission and generate amazing new connections they otherwise wouldn't have
They are able to do all of this while making anywhere from $15-$30/hour - depending on how many videos they can send out in that timeframe (not including ANY commissions or payments on bookings).
Not only is this an attractive employment offer for people, but it allows my company, Nadabot, to scale with almost ZERO risk.
- I require my team to send a minimum number of videos every week as part of the agreement to work with us.
- Let's say you have a team of 5 storytellers sending 10 videos a day. That's 1,000 HYPER-personalized video messages going out every single month.
- If a storyteller is not performing, I can remove them and replace them with ease due to having amazing training, systems, and processes.
- I also know the EXACT cost of the work that's being produced. For 1,000 hyper-personalized video messages, I will owe $3,000. (hopefully even more if results are produced!)
- I'm paying to get SPECIFIC work done that leads to results, not salarying some position and hoping they will figure out the system for me and assigning them random metrics that aren't derived from an ROI perspective.
We have no risk because we can clearly draw up the ROI.
Out of $3,000 spent, we can see that we send 1,000 videos, book 100 calls, close 10 deals worth $30,000 in revenue. A clear 10x ROI on that direct outreach campaign.
If it doesn't work that way, we can continue to tweak the numbers and process until the machine is fluid. But we don't guess, we estimate, and we test. Then we fix the machine and keep moving forward.
Now that I've painted the picture...can you see what this is starting to look like?
We have successfully reverse-engineered direct outreach to work exactly like a paid advertising platform, and it's all been done internally.
When you run a direct outreach campaign in this manner, it is just like running a paid advertising campaign on a platform, except now you have all the control on the levers.
A digital paid advertising campaign run on Youtube or Facebook works like this:
- You set a budget for spending - let's say $3,000 again
- You create an ad (video or message) that is aimed to market your product or service. Remember the spectrum - it's on a scale from a very specific message for only certain people to a very broad message for anyone.
- The platform then bids against your ad against other ads to place your message in front of X amount of people.
- Essentially, you're paying X amount of money to get X amount of eyeballs on your message in the hopes that people will take the action you are asking them to take.
The main benefit of doing these paid ads is that if it's working well, it's EASILY scalable and can be done FAST. You can click a button and pump more money into the system. The downsides are that you have no control, there's lots of competition, it's costly and unpredictable, and you're reliant on these outside sources for lead flow which can change at any time.
There's a time and place for both Platforms (Paid Advertising) and for People (Direct Outreach)
But there's an undeniable benefit to having BUILT the machine yourself with the right people. You can also still scale the marketing efforts on the People (Direct Outreach) side!
It's just that you scale this side with great training, great processes, great incentive structures, and ultimately great people. NOT with robots and automations and spewing out more volume on the spectrum.
Scaling your direct outreach marketing strategy, especially done in the way of our hyper-personalized video message strategy as described above, gets you all of the benefits of running an advertising campaign WITHOUT relying on a platform.
No more worries that they might ban you, no more outsourcing or having to learn every new platform, no more unpredictable lead costs, no more guessing if the message is going to the right target, etc.
And not to mention → you can STILL use these platforms in tandem with this approach.
We can re-target the people we send videos to with paid ads AND we can now send personal videos to warm leads who express interest in an ad. It's genius. This is how they play well together to form the ultimate lead generation machine.
The age-old question is how do we find the right people to allow us to scale this direct outreach side...how do we find the right people to join our company on this journey?
How Do I Find The Best People To Join Our Mission?
Describing the intricacies of getting the best people on the bus
The first thing to understand about sales (and prospecting) is that it is inherent in just about everything you do in life.
People are selling all the time whether they know it or not. You have to persuade people in almost any walk of life. It's just the tactics that are used to persuade typically differ depending on the goal or arena.
You see this one all the time, guys are going out and trying to persuade girls into liking them. You have to "sell" yourself in relationships. You have to sell yourself in jobs. You have to persuade friends and family to do certain things. It's the nature of human relationships.
Even babies are persuading their parents...usually into changing their diapers by crying loudly.
(not so different from some salespeople I've seen either!)
The methods change from scenario to scenario but selling and persuasion is something that allows our society to function.
The art of selling is in conveying yourself and specific information in a way that allows the intended target to come to the conclusion THEMSELF that they want to speak with you further or engage in business. You cannot force someone into accepting your point of view, it's much more subtle.
Pressuring someone into doing something never works (unless you have blackmail or a weapon). People who pressure others in sales do not understand selling.
Can people be trained to become better at persuasion?
The short answer is yes. Absolutely - anyone can be trained to become better at pretty much anything. And should you try to do this? Yes, you should always have a standardized training process within your company to try to DECREASE the degree to which people's skillsets are variable pertaining to any role, not just sales. Albeit sales is one where it's quite obvious when you are dealing with someone good versus someone bad.
So in direct outreach, just like we teach others to do at Nadabot, you better have AMAZING training and processes in place with the aim to standardize the video outreach skillset between all new people you bring on board.
Besides the training aspect, the next most important thing you should do as a company is to create repeatable standard operating procedures and systems to reduce the chance for error throughout any activity that is left to employees.
For direct outreach and sending hyper-personalized video messages, you will want to have strategic systems in place to monitor the quality of the videos, gauge response rates, bookings, and ensure that videos are being sent out on a daily basis to the highest priority prospects.
We help businesses remove the guesswork with all of that...we ensure the training, systems, and processes are in place to reduce the chances of a direct outreach campaign not working to its fullest potential regardless of the people involved.
With that said...it's still important to try and find the perfect type of person for a role in sales/prospecting.
There are people who are NATURALLY going to be much better at sales and persuasion than others. You want to find those people to be a part of your direct outreach and sales teams.
If all of the skills training and processes are in place, all you need to worry about is the intangibles now.
I've personally found that the most important intangible quality someone can have is an attractive personality. What that means is finding someone whose ENTHUSIASM for life acts as a magnet when you speak to them. It means you want to be around them or speak to them more.
Common attributes of this type of person:
- These people are typically not attached to outcomes (they never seem needy)
- They have an inclusive and abundant mindset
- They are usually in good physical shape or condition (oftentimes good looking + healthy)
- They have a great sense of humor and can be vulnerable
- They garner a lot of self-awareness and have the ability to self reflect
- They don't blame others, complain about stuff, or defend themselves in arguments
- They take full ownership for their wins and losses and where they are in life
- They are genuinely looking to help others and are not greedy
- They tell the truth and are not pushy
- They manage their time well
- They are disciplined and value routine
- They are well-spoken, engaging, and great listeners
- They have high emotional intelligence and are empathetic
- They are relentless in pursuit of their goals
You'll know you find one when you feel amazing after having an interaction with them. You'll feel MORE energized. As I mentioned before, they have an attractive quality to them. This means you should feel a positive pull in the direction of wanting to engage with them.
Try to keep an eye out for these rare types of individuals...they are out there and they are your BIGGEST asset. Grow them as leaders and align their incentives with yours.
Enthusiasm is something you cannot train into another person (quickly or easily that is). People with highly sexed natures who know how to direct that energy towards their work are often the most enthusiastic and energetic people to be around.
The BEST way to attract these types of people to join your company is to BE that type of person. The more you exude those qualities yourself, the more likely you are to find others who are on the same frequency. Not only that, but the more you exhibit those attributes, the more clearly you will be able to see if someone else has them too.
Everyone has probably heard of the Law of Attraction to some extent.
This is not to get too in-depth into a woo-woo conversation on it.
Like attracts like, people attract energy like the energy they project. Positive people attract others like them or those moving in the same direction and vice versa. The fact is that on a base energy level you operate as a magnet. You attract people, ideas, and resources that are in harmony with your dominant thoughts. Thoughts and feelings are energy. Whenever you are sensitive to someone else’s feelings, when you are aware of your own feelings, this is a conscious perception of a vibration.
A vibration is an energy that is either positive or negative. You have the power to choose your thoughts or change them by what you choose to think about, by how you speak to yourself and others. Listen to your thoughts and ask yourself if they are congruent with the person you are or want to be. The energy you project is what you will receive. You are what you project so aim to be conscious of what you are sending out as much as possible.
The way you influence anyone else in this world stems from how you operate internally. It stems from the very thoughts, words, actions, habits, and energy that you radiate.
This means that the ONLY thing that truly matters if you want to have an impact on the world is to enhance yourself. It all starts with you internally.
The best thing you can do for the people around you and the world at large is to simply enhance yourself. It sounds crazy, right? Just focusing on enhancing yourself? Isn't that selfish?
Think about it, you can only influence the things you come into contact with in some form or another. Those things will then likely have rippling effects that go outward from there.
That means the effect you have on anything that ever comes into contact with you (or anything you have done for that matter) all stems back to how you were operating at that moment.
Therefore, the best way you can help change the world in a positive manner is to focus on enhancing yourself.
Anything and everything you come into contact with will be better off because of it.
This is why our team and the teams we train at Nadabot are so far ahead of everyone else. It's because we show them how to focus on themselves. We pour into them so they can pour into themselves. They learn foundational principles that allow them to level up both personally and professionally. They become the type of people who attract opportunities AND they do the necessary work that's required to see success.
You will find the right people to join your team by becoming the right type of person first.
How Do I Survive In This Game For The Longterm?
Detailing the law of compounding interest of your actions and the +2 mentality
The last piece of this puzzle is learning the game of longevity.
The entire reason why we are aiming to build a direct outreach machine comes full-circle...
We are aiming to build a completely self-sustaining direct outreach system so that it allows us to create opportunities out of thin air (and in a predictable manner) over the longest time horizon.
The only way to accurately do this is to have a system built where you input X amount of specific actions and receive X amount of anticipated outcomes. Easier said than done because there's a lot of variables at play.
In order to finalize our understanding of building this system, we must first understand The Law of Cause and Effect.
I like to call it the law of compounding interest...
Not the law of compounding interest in regards to money like you're used to hearing, but the law of compounding interest with respect to your actions.
Let's imagine that for every action we take there is an effect, one that ripples through the universe, much like that of a beam of light moving forever in one direction. Your actions impact everyone and everything around you and that energy goes on to impact others beyond that.
There are a few foundational beliefs we must understand before grasping the law of cause and effect fully... (bear with me - I know they will sound outlandish and harsh at first, so to make matters worse, I'll color them red).
You are responsible for everything that happens in your life.
Okay, so I know that on the surface this sounds wrong. People ask "how am I responsible for something someone else did to me or did around me?".
The word responsibility when broken down means the ABILITY to RESPOND.
Another part of the definition is "the opportunity or ability to act independently."
This means that whatever happens in your life, or whatever circumstances you find yourself in, as long as you maintain the ABILITY to RESPOND to that situation, it is your responsibility.
The part where people get tripped up is they associate the word "fault" with "responsibility".
If your husband or wife cheats on you...is it your fault?
No, of course it's not your fault. However, it is your responsibility.
It is your responsibility to take that deep pain and hardship and forge your way out of it to become happy and capable of trust and love again.
It is your responsibility so long as you are capable of responding to that situation. It might not be something you want to respond to, it might not be your fault, and it might not have been your choice to enter into that situation. But if you are alive and able to respond, it's your responsibility.
Here's an excerpt from one of Will Smith's Famous speeches detailing this idea:
“It don’t matter whose fault it is that something is broken if it’s your responsibility to fix it.
It’s not somebody’s fault if their father was an abusive alcoholic, but it’s for damn sure their responsibility to figure out how they are going to deal with those traumas and make a life out of it.
Fault and responsibility do not go together, it sucks. When something is somebody’s fault, we want them to suffer, we want them punished, we want them to pay, we want it to be their responsibility to fix it, but that’s not how it works. As long as we are pointing the finger … we are jammed and trapped into victim mode. When you are in victim mode you are stuck in suffering.
The road to power is in taking responsibility. Your heart. Your life. Your happiness.
Taking responsibility, accepting responsibility, is not an admission to guilt. You’re not admitting you’re at fault … it’s a recognition of power that you seize when you stop blaming people."
What about when it doesn't even involve you directly...
If you walk outside and see someone shoot a man across the street, is that your responsibility?
The answer is still yes...you have the ability to respond to that situation, so it is your responsibility.
Now the way you "respond" might be by running away, calling for help, or maybe it's just responding by doing nothing. Those are your decisions and actions, but because you encountered a situation and had the ability to respond, it was indeed your responsibility.
Fault and responsibility do not go together. When you accept responsibility for EVERYTHING in your life - good and bad - you put yourself back in the driver's seat.
If you place responsibility outside of yourself, you cannot move forward in life.
Cutting off responsibility leads to suffering and cuts off your life. The lower your ability to respond, the closer you are to death. The nature of death is partly in the inability to respond.
You must take ownership over the fact that YOU are responsible. No one else can be responsible for the situations in your life. Live in full responsibility and it will shift you out of the victim mentality and put you back in control.
There is no such thing as luck - only cause and effect
This is another one that triggers some people. Luck is not the same thing as faith or miracles.
Having faith or "complete trust or confidence in someone or something" is incredibly important.
Without faith, most people would never even take the initial actions necessary to do anything in life. Having faith is one of the most important ingredients to garner in human life. The more faith one has, the bigger the aspirations are that one can realize.
The definition of luck = success or failure apparently brought by chance rather than through one's own actions.
Now again, there are times where your OWN actions may not have played much of a role in the effect that you are experiencing. But that doesn't mean that it's by mere chance. It may just mean you don't understand all of the previous causes that led to the current effect you're experiencing!
99% of the time, what most people perceive as "luck" is just an effect that has an unknown or uncorrelated cause.
They think something is lucky because they do not understand and cannot deduce what the initial set of causes were for that "lucky" effect to unfold.
We've all heard the saying "it took me 10 years to become an overnight success".
People love to use "good luck" as a way of explaining away other people's success or fortunate circumstances.
People also love to use "bad luck" as a way of explaining away their own shortcomings or misfortune.
Using luck as a scapegoat removes people from the driver seat yet again and often leads to them not taking responsibility for their circumstances, which as we now know, isn't cool anymore.
Miracles are separate from luck as well...
People often say things like "so you don't believe in miracles?"
A miracle = a surprising and welcome event that is not explicable by natural or scientific laws and is therefore considered to be the work of a divine agency.
I do believe there are certainly things beyond our understanding. Countless numbers of them! I also believe that things change, I think that as our understanding of life gets better, there will be more explanations for these aspects of our reality.
This actually reinforces the idea of cause and effect, because a miracle would be something where the "cause" is completely inexplicable by natural or scientific law...
So instead of luck where the cause exists but is just unknown or uncorrelated, with miracles the cause is simply unexplainable.
But hey, in the case of unexplainable causes, and beautiful miracles taking place, I suppose in that 1% of times, we could consider that to be "lucky" 🍀 haha. (I'm such a romantic)
And with all of this being said, I still believe I'm the luckiest human being on the planet 😉
The graph below will help explain why I like to call the law of cause and effect → "The Law Of Compounding Interest Of Your Actions".
On the left side we have memory, on the right side we have effect.
Each line or point on this graph represents an ACTION we take in life. Consider this a "cause".
The moment we take an action (no time has passed yet), our memory of that action is the HIGHEST. Conversely, the consequences of that action we JUST took, have not compounded yet so the effect is very minimal.
Every action you take has many degrees and orders of consequences (effects) that play out over time.
As time goes on, our memory of the actions (causes) we took diminishes, and the consequences of those actions (effects) begin to compound.
For example: If I asked you what you ate for breakfast today, you should know (hopefully). But the consequences of eating that breakfast are probably nothing major or at least nothing of lasting effect right now. The effect that breakfast had is minimal and has not compounded.
On the flip side, if I asked you what you for breakfast ate 8 months ago on a Tuesday, your memory of that breakfast is probably extremely diminished now, if existent at all.
However, the consequences of that breakfast, the effects of it, have now had time to compound.
Meaning if you ate a ton of donuts that day and proceeded to continue eating more bad foods on a lot of those mornings, you might have ended up fat or unhealthy now.
It wasn't the single day of eating donuts that hurt you, but instead, the compound interest of those actions over time that land you right where you are today.
There are other degrees and orders of consequence that take place because of that action of eating donuts. Maybe it becomes a habit, maybe it leads to more bad food later, maybe it causes you to be unable to focus which leads to something else. It's hard to forsee all of the possible routes just that one action could take.
What is important is understanding that your DAILY ACTIONS are what are landing you where you are in life. How do you feel right now? Focus on taking control of this moment. Win this moment. If you win each moment you will win the day. That's all you can do and all you need to do.
People fail initially because they start a journey and cannot see the effect from their actions (causes) immediately, so they give up and quit before their actions start to compound. This is why everybody preaches "patience and persistence". You must consistently take the right, oftentimes mundane, actions in order to break through and reach the point where your effects are compounding in a positive manner.
People don't succeed long-term because even those who stick at it long enough to experience success from the compounding effect often forget what the causes were that were responsible for creating their success. This makes things appear "lucky", "chaotic", or "out of their control". Successful people who fall off and lose their success often do so because they stop taking the actions that made them successful in the first place. By knowing this information, we can avoid that trap.
WHAT DOES ANY OF THIS HAVE TO DO WITH DIRECT OUTREACH AND SENDING HYPER-PERSONALIZED VIDEO MESSAGES?
No need to shout jeez. If you've made it this far...thank you 🙂.
It has everything to do with direct outreach and prospecting in business. The way you create opportunities out of thin air is by first understanding where they come from. How does anything come from thin air? Without knowing these fundamentals, you will run yourself in circles never truly understanding how to create a sustainable business from the ground up.
Doing the PROSPECTING work that actually has a compound effect in its nature is the most important thing you or your team can do on a day-to-day basis to keep your business alive.
Think about it - if you send a crappy cold email that isn't personalized or a LinkedIn automation message...do you REALLY think that is going to compound in a positive direction? NO.
No one ever has looked back 2 months later at a random BS cold email and said hmm I think this is great - I should book a call! It doesn't happen and if it does, it's VERY rare.
On the flip side, if you are sending AMAZING, well done, hyper-personalized video messages to people, or physical letters, or going above and beyond...guess what happens? It compounds.
People may actually look back 2 months later and see that personal video message you sent them and they just might book a call from it. This is the real work that compounds and we see it happen all the time.
Taking the RIGHT actions in prospecting will compound over time and produce the effects you want, which is creating these new opportunities. All of a sudden, what used to seemingly come from thin air, now comes from the INPUTS that you put into the system. It comes from the actions you and your team take on a daily basis and you know exactly what you need to be doing.
Then and only then can you predictably create opportunities from thin air. Once you figure that out, the sky is the limit for you and your team.
Now to reward those who have read this far...I'll share one last gold nugget, in this lays the secret habit to being extremely successful in the long run. It plays into the compound effect as well.
It comes from a rule I learned in football. I was a walk-on back in college. I played Safety for the Buckeyes over at THE Ohio State University (O-H).
My coach at the time, Urban Meyer, had a rule called 'Plus 2'. I've since adopted the +2 mentality in every area of my life.
+2 meant that anything we did on that football field, we would go +2. We would run 2 yards past the line we were supposed to stop at. We play 2 extra seconds through the whistle. We would do just 2 more reps on any drill.
Our strength coach, a legend of discipline, and one of my all-time favorite human beings, Micky Marotti, used to give out "loafs" to anyone he saw not going +2 in drills.
And I mean EVERY SINGLE drill. Everything we did in that facility, every rep, every workout, everything was scrutinized, filmed, and monitored. They made a culture out of winning. Every rep you were declared a winner or a loser. OUT LOUD. Talk about competition.
A loaf was the worst though. It showed a lack of intentional effort. You were loafing.
You didn't want many of these or you would end up doing extra workouts and find yourself in the "blue group" (representing our disgust for our rivals' team color). Worst of all you might end up with...dawn patrol. A story for a different time.
We implemented the +2 mentality in every way we could on that team. I started to realize this is what sets apart the good from the great. I then began implementing it in my personal life and now in business.
Most people in life do JUST enough to be average. They don't realize that they have done 90% of the work. When you do enough to be average that's the WORST.
I'd rather be completely mediocre than just average. When you're average you have to do all the same work as everyone else. It's a lot of work, and you get none of the outsized results for that work. When you do what everyone else is also willing to do, you just end up with average results and a lot less time and energy than you had beforehand.
Being average is the world's biggest trap.
People don't want to see you push the boundaries. It either reminds them of their own shortcomings or forces them to do more work to keep up. Both of which are annoying for people trying to stay average. The greats in any category know the secret of going +2.
Most people can be average. That's why it's called average. To be the last one standing, to go past average, you just need to go a LITTLE bit further than anyone else is willing to go.
You've already struggled, you've already put in the work, you've already sacrificed your time and energy, why NOT go be in the category of elite and go the extra +2.
Now keep in mind, +2 only starts once you feel the regular work has already been FINISHED. So you must get that antsy feeling inside where you think your work is done. That's when everyone else also quits and stops for the day. That's exactly when you need to do 2 more before you stop.
This must become your overriding habit that happens in any scenario when you feel DONE.
The last 2 reps are the most logical and most concrete way of getting yourself to the next level.
In direct outreach, sending those extra 2 hyper-personalized video messages every single day is the difference between massive success and failure. The margins are that razor-thin.
Take a look at the math equation below:
There are 365 days in a year.
(.99)^365 = 0.03 → 99% means you're getting worse.
(1.00)^365 = 1.00 → 100% means you are average, staying the same.
(1.01)^365= 37.78 → 1.01 means you are compounding in the right direction.
Shocking what just the difference in +.02 can do over the course of a year. It's the difference between growth and decay. That's powerful.
To highlight how seriously I take going +2...Imagine if you had just run 100 miles. Would you go run an extra .2 miles?
I mean really, you finally achieved a massive milestone. A 100 MILE RUN. 30+ hours of struggle. A grueling mental & physical accomplishment. Your feet are mauled. Your body is barely intact. Your family waiting on you outside the car as you need to limp around the parking lot for another quarter of a mile. Would you take it to that level?
I realize this is probably different from the material you might typically read from a company, but my aim was to let you all in on the mental frameworks and mindset behind WHY we do what we do here at Nadabot.
Here are the actionable takeaways that you should implement right away:
- Identify which form of marketing is best for YOUR business and then begin pouring your time, energy, and money into building out that specific strategy. Stay focused on it.
- Craft a sharp message around what your company does and remember to try to make it feel like a "familiar pleasant surprise". Keep it simple, stupid.
- Figure out the highest leverage way to deliver your message using the form of marketing you've now chosen. This means go find the person who's best in the world at the form of marketing you are aiming to implement and FIND A WAY to work with them on deploying your strategy. This is the fastest route to success.
Bonus: go sign up (if you have not already) for Notion → it's the best project management software and can organize the thoughts of your entire company. It's much better than Google Docs or Trello or Asana. I'm not sponsored by them, I just love them. Create a page and type out all the tasks you need to complete to move forward.
If you would like to work with Nadabot in some capacity you can read below what it is that we do and how we can be of service. We are pretty selective in who we engage in business with so this document serves as a good preliminary step to understanding if our philosophy and tactics will be a good match.
Lastly, I must note that I've been blessed beyond measure to have encountered the right information at the right times in my life and I hope to be able to impart that same experience to those who are reading this right now. I also cannot take credit for all of the information, wisdom, thought processes, and business knowledge conveyed as I have simply accumulated it, practiced it myself, and then reorganized it in my own thoughts to deliver to you all.
Primary people of influence in this writing:
Sadhguru "The best thing you can do for your family, your children, society, and the world around you is to enhance yourself"
Ralph Waldo Emerson "Shallow men believe in luck. Strong men believe in cause and effect"
Alan Watts "This is the real secret of life—to be completely engaged with what you are doing...and instead of calling it work, realize it is play"
Napoleon Hill "Whatever the mind of man can conceive and believe, it can achieve."
Albert Einstein "Compound Interest is the eighth wonder of the world. He who understands it, earns it...he who doesn't, pays it."
Jocko Willink "You must own everything in your world. There is no one else to blame."
Oren Klaff "People chase that which moves away from them, and people only value that which they pay for"
OSU Football Days (Coach Meyer + Coach Mick) "It is so easy to be average. It takes a little something to be special. Why be around average?"
Working With Nadabot (How We Can Help)
What does Nadabot do?
- We teach people how to create new business opportunities out of thin air by sending hyper-personalized (1:1) video messages. We can turn anyone into a lead generation ninja.
- We help systemize the entire direct outreach process of your business by implementing custom training and systems (internal to your business).
- We then help you scale your video outreach efforts by helping you deploy your own team of storytellers. "Storyteller" is just the term we prefer to call our lead generation ninjas. Boring people call them "SDR's" (they can be internally trained or hired with assistance from us).
- We also provide custom sales enablement assets + tools to assist in the selling process upon actually getting the leads in the door!
What is our thesis/core argument?
- Sending hyper-personalized video messages is currently the best way to generate leads when doing direct outreach. We teach personal video outreach better than anyone else can.
Foundational beliefs that must be agreed upon before working with us
- People want to do business with people that they know, like, and trust.
- Personal videos (when done well) have the highest chance of getting a response. They are currently the best bang for your buck in our digital age. This is because they are authentic, personalized, create trust & rapport, can give more context and explain more than any other message, and require the highest amount of energy and effort to create (which means people are more likely to reciprocate).
- The world is moving more and more digital → Virtual selling is going to be a cornerstone of any business to come.
- Doing consistent high-quality work (putting in the energy + effort) over long periods of time beats quick tactics and trying to hack the marketing spectrums.
- Businesses, regardless of their current marketing strategy, should always implement some form of HIGH-personalization touchpoint (such as hyper-personalized videos) at one or many stages throughout the sales cycle.
- Automation, bots, VA's, Impersonalization has a time and a place, but for authentically connecting people to your brand, it is NOT the ideal first touchpoint or interaction a potential customer should have with your company.
Who does this work best for?
- This works for anyone who needs to do direct outreach as a method of getting leads and sales in their business. It works great for high-ticket service-based businesses. These are things like professional services, consulting, coaching, or any other scalable service business models.
- This works best for cold outbound direct outreach and any warm leads that need to be converted to the next stage in the sales cycle.
What are the core problems we solve?
- Generating predictable lead flow without the help from paid ads or platforms
- Removing the expensive nature of hiring and salarying SDR / Outreach teams
- Removing bad brand reputation problems that come from poor automated outreach attempts or virtual assistants
- Convert much higher than LinkedIn bots, email drip campaigns, automated outreach attempts, bots, or virtual assistants
- Helping to avoid burning through your best ideal lead lists without delivering a proper, high-quality outreach attempt. (Ex. If you have 1,000 ideal leads, don't burn through it with a crappy automated message - this is insanely foolish and short-sighted).
- We solve the complexity of having to go and learn new advertising platforms and metrics
- We solve the time-consuming and expensive issues that come along with outsourcing your lead generation. We bring it in-house so that you can sustain long-term at the cheapest price points.
- We teach the business leaders in the organization how to run and manage the systems and processes for highly efficient sales and outreach teams.
- We help with the hiring of the storyteller teams that do the actual video outreach (if the business owner does not have a team already responsible for outreach).
- We teach outreach teams how to become proficient in virtual selling through our proprietary video prospecting methodology.
- We teach sales teams how to become proficient in virtual selling through our sales enablement assets and tools.
What are all the benefits of working with Nadabot and sending hyper-personalized video messages?
- Our outreach strategy consists of 100% Personalized Videos. No fake BS, it's real work. We get higher conversions and higher resonation with prospects because of this.
- We are better than any traditional outreach teams or virtual assistants because better activities are being done and the cost per booking is much cheaper because of the right KPI's and incentives.
- The employee cost and cost of outreach campaigns can be managed JUST LIKE a digital advertising campaign because you know exactly how much each video costs to be produced and sent out. $3000 for 1000 personal videos. We can easily deduce ROI from there and work backward to manage and figure out what is working and what is not (can't do this with cold calling or emails bc it's very hard to put a realistic price point on those).
- The compounding interest effect that hyper-personalized videos have that other cold outreach alternatives do not. (Ex. No one will book a 2-month-old cold email, but they sometimes will book a 2-month-old amazing video).
- Following up can be automated without seeming annoying because you put the initial work in to create an awesome video for them so it's only fair that you want them to view it
- Our strategy is one that can be used all the way across the sales cycle from cold to warm leads and converting at different stages later on.
- Our strategy is not mutually exclusive. It can actually be paired VERY well with other outreach and advertising strategies in tandem.
- You create an amazing brand reputation by keeping all of your messaging personal and memorable (Conversely, you won't tarnish the brand with BS automation and fake personalization).
- You won't BURN through lead lists of all your best leads without actually hearing back from them. You will get to genuinely see if they would even be interested in working with you before moving onto the next person in your niche.
- These entry-level outreach employees don't cost much to bring onboard and are trained in such a way that they become incredibly valuable. The superstars will rise to the top and move up in sales or into other critical roles in the company. They will have an amazing foundational skillset to carry with them to any vertical moving forward.
- Your entire team will learn the best possible ways to connect with people authentically during the digital age. We are only moving more and more online, it's smart to become the best in this new arena early on.
- You will be able to generate predictable lead flow and revenue from running digital outbound and inbound teams who are trained in the art of virtual selling.
- The best thing you can do for the world is to enhance yourself. Everything you have an effect on from there on out will be impacted positively. We equip individuals with the best tools and knowledge to enhance their skillsets inside sales and also just as people in general.
What is everyone else doing in the lead generation space?
- People are doing direct outreach but using automation, bots, VA's, email drip campaigns, fake personalization, or no personal touch whatsoever.
- People are doing paid ads and dumping lots of money into testing, competing with others, and praying their ad accounts don't get shut down. Their business is at the mercy of major tech platforms and companies.
- People are outsourcing to expensive agencies who rarely, if ever, get the results they promise.
What is our method for a better lead generation solution?
- Creating a team focused on doing hyper-personalized video outreach the right way. We align the right training, processes, and incentives to run an extremely efficient team of storytellers (lead generation ninjas).
Why are we the ones who are best served to do this (our story)?
- Founder, me, the one writing this (Clay Raterman) - I've been sending personalized video messages for a long time. I've used this tactic to get meetings with billionaires, go try to live with specific mentors, get on TV shows, achieve athletic goals, etc. I don't just use this in business. I use this in my personal life to create "other opportunities from thin air".
- I've run several startups and my teams have generated thousands upon thousands of opportunities from thin air resulting in many millions of dollars in value being exchanged.
- This is why I know how to teach the strategy to others and tailor it towards business use.
What is the vehicle for how we deliver our services?
- We offer custom-built training, prospecting & sales enablement tools, and digital assets that we deliver internally to your current environment using a software called Notion. (This won't cost you anything unless you want the upgraded version! Even then it's like $10/month and wildly valuable)
- This means any business environment can take our training, systems, and infrastructure to their company completely in-house and have lifetime access to train their current and future team members on how to execute video outreach and virtual selling.
- We provide weekly office hours to help with 6-weeks of implementation on any part of the process your team may need assistance with
What is our proof?
- Here's a good quick example of a team I ran doing this at a previous startup:
- 4,713 personal videos sent out
- 1797 discovery calls booked
- 802 Converted To Strategy Sessions
- ~$655,000 In net new revenue generated in 4-6 months.
Organic outbound messaging
New Qualified Leads
Requirements of people we work with
- You must have a need and a desire to grow, create more opportunities, generate more leads, and close more deals.
- You must be willing to scale and bring on people (in the right manner) to help assist in your companies mission.
- You must be enthusiastic and willing to exhibit the right qualities of a leader who can attract the right people and opportunities to them.
- You must have a product or service that you believe is helpful to others and humanity as a whole.