- ALWAYS speak in the frame of reference of how you are going to HELP their business
- Show your work and provide examples and ideas that RELATE to their business
- Nobody cares what you do, they only care about how you can help THEM specifically
- If you're reaching out to a car company, show them a video you made of another car company. The riches are in the niches.
3 Steps to getting a response
- Locate the optimal target and research them a lot
- Create an impossible to ignore video
- I will give you guys a sample template to work off of soon - but these NEED to be unique to you and your personality otherwise they will not work. This takes practice.
- Make sure they see it (by any means necessary). If they don't see it - you wasted your time
The formula for a killer video
- Formula: (Energy + Effort) + (Humor + Charm) + (Status + Clarity)
- Energy = Treating this opportunity like it's a once in a lifetime shot...bring the excitement and energy to the camera and REALLY deeply feel a sense of gratitude for having the chance they might see this and something great might happen
- Effort = DOING the research...the only way to show you put a lot of effort into this is to drop subtle hints as to the amount of research you put into them or their company beforehand. Specifically, find something obscure they like in their personal life and tie this into the video in some format.
- Humor = What makes them enjoy watching the video... TELL A FUNNY STORY or make some jokes. I always suggest telling a vulnerable funny story about yourself or making fun of yourself in some regard. This shows high self-awareness and humility which leads them to trust you a lot more and not perceive you as a threat in any way.
- Charm = PUSH-PULL. Formula = {Compliment them in a way that's meaningful to them! Find something you see them putting effort into} + {Make fun of them for something completely irrelevant and benign to their identity, something they don't care at all about} Complimenting the other person in a non-direct way without it seeming like you're sucking up to them or begging for their approval.
- Status = PUSH-PULL. Formula = {List a big achievement in an area that is directly related to why you're reaching out and can help in} + {Make fun of yourself and talk down on an area that is completely irrelevant and has nothing to do with your identity or this conversation} This is important but needs to be handled cautiously. You never want to seem like you are "bragging". It's the same thing with Charm, talk yourself UP here, but then jokingly bring yourself back down as well. Here is where you state something positive about yourself so that you can put yourself on the same level as them. Build value in what it is that you do. People take the average of the best things you have done so only tell them your number one MOST important life achievement that has relevance to the conversation.
- Clarity = The most important but final piece of the puzzle. Clarity is asking for what you want from them. You need to be CLEAR & CONCISE when asking. Don't make the person have to come up with what you want or do any extra work other than what is needed.
Intro: Grab Attention + Call Out The Obvious + Why Them
ENERGY + EFFORT
Hey {Name}, I'm {Your Name} - I know this is video is coming out of the blue here but I only have 2 minutes so I'll be brief - plus if you don't like me you can just ignore me forever
(don't forget to smile when you're being sarcastic)
So anyway I was looking for {people that have their role} in the {industry} space and you came up. But what really caught my eye was that you {list something extremely obscure about their life that you can relate to; preferably personal life}. {Ask a brief rhetorical question or make a statement about it}
Tell A Personal Story
HUMOR + CHARM
I'm not sure why but that just triggered a memory...[tell a short, funny, vulnerable, empowering, or somewhat embarrassing story about yourself, USE YOUR PERSONAL STORY FROM EARLIER]....I know, REALLY good way to lead into this video here {laugh a little, don't be a robot}...I promise I'll explain why I'm reaching out here in a second.
Explain The Big Idea
STATUS
So it should be obvious at this point that I respect what you do and being that you're in the {list their industry space} I figured it would be worth mentioning that the company I'm a part of {list your company name} actually helps {niche} achieve {XYZ} by using {vehicle}. After doing some digging on {them or their company} I feel like we could help you guys by {list something VERY specific about how you could help them & paint the picture}.
The Ask + Pass off
CLARITY
Like I said - we help people in {their industry} all the time and after doing my research on ya I think it's worth having a quick conversation to see if we can be of any help. If we can't, NO WORRIES, we will part ways and I won't bug you anymore. I wouldn't be wasting my own time here if I didn't think we could genuinely be of value so if you are interested I will leave a link in this video to book a call with my team 🙂 (if they're booking a call with you directly, omit this part)
Just a heads up → If and when you book the call, that's a link to speak to our (specialized team and/or individual)...they are the experts at this and will be able to help you 100x more than I would be able to. They are amazing at what they do and you'll be able to ask any questions you need. Okay, my time is up - Thank you so much for listening to me ramble, I hope you enjoyed it as much as I did, and I'm looking forward to hearing back from you soon...Bye!!"
Hey John, I'm Clay - I know this is video is coming out of the blue here but I only have 2 minutes so I'll be brief - plus if you don't like me you can just ignore me forever.
So anyway I was looking for CEOs in the Real Estate Marketing Space and you came up - but what surprised me was that you actually started your career with a degree in mechanical engineering! How on earth did you go from mechanical engineering to being a CEO in the Real Estate Space? I imagine that's been quite the journey.
Seeing your background in athletics struck a chord with me. I played football in high school and always wanted to play for Ohio State in College but I was undersized and completely un-recruited. If I would've told someone that was my goal at the time they would've laughed. My biggest believer though was my grandpa and right before he passed away my freshman year of college I promised him I'd somehow make the team. I couldn't go back on my word now. After several failed attempts, many lonely workouts, and plenty of doubt...I made the team. I was even fortunate enough to go on to win a Big 10 Champion & Cotton Bowl Champion as well. The accolades were great, but keeping my promise to my grandpa and learning how to keep going in spite of so many failures changed my entire outlook on life. I'm sure on your athletic endeavors you learned the same. Plus the free food was UNBEATABLE haha.
So being that you're in the Marketing Space I figured it would be worth mentioning that the company I'm a part of, Nadabot, actually helps marketing companies triple their lead flow in 3 months by deploying teams of trained storytellers. After doing some digging on your company I feel like we could help you drum up more business for that new real estate offer. Basically, picture having a team of people like me sending 100s if not 1000s of these personalized videos each month on your behalf to get calls booked without having to spend a dime on paid ads.
Like I said - we help people in Real Estate with marketing all the time and after doing my research on ya I think it's worth having a quick conversation to see if we can be of any help. If we can't, NO WORRIES, we will part ways and I won't bug you anymore. I wouldn't be wasting my own time here if I didn't think we could genuinely be of value so if you are interested I will leave a link in this video to book a call with my team 🙂 And just a heads up → If and when you book the call, that's a link to speak to our leadership team...they are the experts at this and will be able to help you 100x more than I would be able to. They are amazing at what they do and you'll be able to ask any questions you need.
Okay, my time is up - Thank you so much for listening to me ramble, I hope you enjoyed it as much as I did, and I'm looking forward to hearing back from you soon...Bye!!"
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