- Niche-Specific Headline
- Proof (Establish Credibility)
- Who This Is For?
- Main Argument
- Background Story
- Valuable Insights
- Insight Summary
- Compare Alternatives
- Benefits & Outcomes
- Features & Vehicle (How)
- Call to action
- Q&A Below The Letter
Niche-Specific Headline
“How {company name} Went From {state 1} to {state 2} in {Timeframe} Using {Vehicle}”
“How to go from {State 1} to {State 2} in {Timeframe} Using {Vehicle} without {old way}”
Proof (Establish Credibility)
- Here's an example of how {client} went from {state 1 + evidence} to {state 2 + evidence} in {timeframe} - list picture, video, or source.
- Here's an example of how {client} went from {state 1 + evidence} to {state 2 + evidence} in {timeframe} - list picture, video, or source.
- Here's an example of how {client} went from {state 1 + evidence} to {state 2 + evidence} in {timeframe} - list picture, video, or source.
Who This Is For?
Now, who is this for? If you are trying to {achieve business desire}, {achieve business desire}, and ultimately {achieve personal desire}, then I suggest you pay attention.
On top of that, if you are worried about {fear}, weary of {suspicion}, or that {fear or suspicion} will happen...then stick around.
If you are pissed off that you {failure}, had {failure} happen in the past, or that {enemy} is going to do {fear} again, I'd also keep reading.
If you hate {enemy}, have tried {failure}, or have been noticing the massive shift in {market trend}, then this for you.
Main Argument
“Here’s the truth:
You can achieve {desired outcome (BIG CLAIM)} using {vehicle - don't list your product here}.
However, there is a {problem} because of {reason}...
Let me explain why we are the best/only people dedicated to solving this problem for {niche}.”
Background Story
For those who don't know me my name is {founders name}.
Growing up, I spent a lot of time fascinated by {something related to line of work}...probably too much.
And I've gotta be honest, I'm probably one of the worst {list something irrelevant you are really bad at} on the planet ...luckily for me, that's not the path I ended up going down.
After {list some big trials and tribulations in your life}, I was able to have some huge breakthroughs and ended up going on to {list a MASSIVE personal achievement}.
Once I finally landed in {this field}, I knew I was home.
I had some early success, {list a MASSIVE achievement related to this field}, and honestly I figured it was beginners luck.
That's when I was tasked with {list a big desired outcome you were tasked with achieving} and I knew I had a big problem on my hand {list the big problem you were faced with}.
I looked everywhere trying to find a solution to {big problem}. Even the books on this topic weren't really relevant in today's day and age.
Finally I decided to take matters into my own hands and ran a series of experiments to {solve problem}
Things worked so well that I {list achievement of a massive desire of theirs}....
People were very intrigued by how I was able to do this in such a short amount of time so I knew I had something special on my hands and decided to run with it
Now we are helping tons of others {implement this same solution to get these results}.
Valuable Insights
Repeat this section for as many valuable insights and benefits as you find necessary!
Action 1: {doing what}
- Old Way
- The old way involves ...{list the old way of doing that thing}
- Old Result
- {list the old result}
- New Way
- The new way of doing {action} is...
- New Result
- {list the new result}
- Valuable Insight
- So as you can see {list the cause and effect relationship}
- {list the evidence}
- Common Questions
- What about [my situation]?
- Does this work for [insert]?
- How should I do [insert]?
Insight Summary
So, as you can see, all you need to do is [insert action step 1], [insert action step 2], and [insert action step 3], etc.. and you can [achieve desired outcome from headline].
Compare Alternatives
“Now there are a few ways to achieve this:
Option one is to [insert alternative - do it yourself, use a competing solution, etc..], however:
[insert the problems with alternative 1]...
Option two is to [insert alternative - do it yourself, use a competing solution, etc..], however:
[insert the problems with alternative 2]...
Option three is to [insert alternative - do it yourself, use a competing solution, etc..], however:
[insert the problems with alternative 3]...
Or you can use [your solution] and achieve [big benefit - which better, faster, and cheaper.]”
(include another quick case study here as proof and as an example if you have it)
Benefits & Outcomes
Here’s what is going to happen when you work with us:
You will be able to do [insert outcome].
You can even [insert outcome] in [timeframe].
You can finally get rid of [negative result - benefit]
You can forget about [negative result - benefit].
You will feel [insert emotion - benefit] because [explanation]
Features & Vehicle (How)
So how does it work?
Before, when you wanted to [insert job the feature does], you would have to [insert old way]. But now, you can use this simple [feature] to [achieve outcome] without [negative consequence of old way]. Do you see how easy that is? [Insert image/or video demonstration]
Before, when you wanted to [insert job the feature does], you would have to [insert old way]. But now, you can use this simple [feature] to [achieve outcome] without [negative consequence of old way]. [Insert image/or video demonstration]
Before, when you wanted to [insert job the feature does], you would have to [insert old way]. But now, you can use this simple [feature] to [achieve outcome] without [negative consequence of old way]. [Insert image/or video demonstration]
There's a few other tricks of the trade - but you get how it works
Call to action
So I know that's a lot of information but let’s summarize what I covered...
I just showed you that it's actually possible to {achieve desired outcome from headline}, if you follow the right steps and implement the correct solutions.
What we offer at {your company} is very simple:
{list in simplest terms what exactly you offer}
and here's what comes along with that
[Feature/Item 1]
[Feature/Item 2]
[Feature/Item 3]
[Bonus] (optional)
[Warning] (optional)
[Guarantee/Risk Reversal] (optional)
All you need to do is [insert call to action] [Book a strategy call with our team].
We look forward to speaking with you 😎
Q&A Below The Letter
Question: {whatever in the world they want to ask}?
Answer: {give a killer answer that would make them feel comfortable}...you get this gist here