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Sales Letter (Practice Writing One)
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Sales Letter (Practice Writing One)

Overall Sales Letter Notes

Niche-Specific Headline

Notes on writing headlines

“How {company name} Went From {state 1} to {state 2} in {Timeframe} Using {Vehicle}”

“How to go from {State 1} to {State 2} in {Timeframe} Using {Vehicle} without {old way}”

Proof (Establish Credibility)

Notes on providing proof
  1. Here's an example of how {client} went from {state 1 + evidence} to {state 2 + evidence} in {timeframe} - list picture, video, or source.
  2. Here's an example of how {client} went from {state 1 + evidence} to {state 2 + evidence} in {timeframe} - list picture, video, or source.
  3. Here's an example of how {client} went from {state 1 + evidence} to {state 2 + evidence} in {timeframe} - list picture, video, or source.

Who This Is For?

Notes on calling out who this letter is for

Now, who is this for? If you are trying to {achieve business desire}, {achieve business desire}, and ultimately {achieve personal desire}, then I suggest you pay attention.

On top of that, if you are worried about {fear}, weary of {suspicion}, or that {fear or suspicion} will happen...then stick around.

If you are pissed off that you {failure}, had {failure} happen in the past, or that {enemy} is going to do {fear} again, I'd also keep reading.

If you hate {enemy}, have tried {failure}, or have been noticing the massive shift in {market trend}, then this for you.

Main Argument

Notes on crafting the main argument

“Here’s the truth:

You can achieve {desired outcome (BIG CLAIM)} using {vehicle - don't list your product here}.

However, there is a {problem} because of {reason}...

Let me explain why we are the best/only people dedicated to solving this problem for {niche}.”

Background Story

Notes on detailing the background story

For those who don't know me my name is {founders name}.

Growing up, I spent a lot of time fascinated by {something related to line of work}...probably too much.

And I've gotta be honest, I'm probably one of the worst {list something irrelevant you are really bad at} on the planet ...luckily for me, that's not the path I ended up going down.

After {list some big trials and tribulations in your life}, I was able to have some huge breakthroughs and ended up going on to {list a MASSIVE personal achievement}.

Once I finally landed in {this field}, I knew I was home.

I had some early success, {list a MASSIVE achievement related to this field}, and honestly I figured it was beginners luck.

That's when I was tasked with {list a big desired outcome you were tasked with achieving} and I knew I had a big problem on my hand {list the big problem you were faced with}.

I looked everywhere trying to find a solution to {big problem}. Even the books on this topic weren't really relevant in today's day and age.

Finally I decided to take matters into my own hands and ran a series of experiments to {solve problem}

Things worked so well that I {list achievement of a massive desire of theirs}....

People were very intrigued by how I was able to do this in such a short amount of time so I knew I had something special on my hands and decided to run with it

Now we are helping tons of others {implement this same solution to get these results}.

Valuable Insights

Notes on crafting valuable insights

Repeat this section for as many valuable insights and benefits as you find necessary!

Action 1: {doing what}

  • Old Way
    • The old way involves ...{list the old way of doing that thing}
  • Old Result
    • {list the old result}
  • New Way
    • The new way of doing {action} is...
  • New Result
    • {list the new result}
  • Valuable Insight
    • So as you can see {list the cause and effect relationship}
      • {list the evidence}
  • Common Questions
    • What about [my situation]?
    • Does this work for [insert]?
    • How should I do [insert]?

Insight Summary

So, as you can see, all you need to do is [insert action step 1], [insert action step 2], and [insert action step 3], etc.. and you can [achieve desired outcome from headline].

Compare Alternatives

Notes on comparing alternatives

“Now there are a few ways to achieve this:

Option one is to [insert alternative - do it yourself, use a competing solution, etc..], however:

[insert the problems with alternative 1]...

Option two is to [insert alternative - do it yourself, use a competing solution, etc..], however:

[insert the problems with alternative 2]...

Option three is to [insert alternative - do it yourself, use a competing solution, etc..], however:

[insert the problems with alternative 3]...

Or you can use [your solution] and achieve [big benefit - which better, faster, and cheaper.]”

(include another quick case study here as proof and as an example if you have it)

Benefits & Outcomes

Notes on benefits and outcomes

Here’s what is going to happen when you work with us:

You will be able to do [insert outcome].

You can even [insert outcome] in [timeframe].

You can finally get rid of [negative result - benefit]

You can forget about [negative result - benefit].

You will feel [insert emotion - benefit] because [explanation]

Features & Vehicle (How)

Notes on the features and how it works

So how does it work?

Before, when you wanted to [insert job the feature does], you would have to [insert old way]. But now, you can use this simple [feature] to [achieve outcome] without [negative consequence of old way]. Do you see how easy that is? [Insert image/or video demonstration]

Before, when you wanted to [insert job the feature does], you would have to [insert old way]. But now, you can use this simple [feature] to [achieve outcome] without [negative consequence of old way]. [Insert image/or video demonstration]

Before, when you wanted to [insert job the feature does], you would have to [insert old way]. But now, you can use this simple [feature] to [achieve outcome] without [negative consequence of old way]. [Insert image/or video demonstration]

There's a few other tricks of the trade - but you get how it works

Call to action

Notes on call to action

So I know that's a lot of information but let’s summarize what I covered...

I just showed you that it's actually possible to {achieve desired outcome from headline}, if you follow the right steps and implement the correct solutions.

What we offer at {your company} is very simple:

{list in simplest terms what exactly you offer}

and here's what comes along with that

[Feature/Item 1]

[Feature/Item 2]

[Feature/Item 3]

[Bonus] (optional)

[Warning] (optional)

[Guarantee/Risk Reversal] (optional)

All you need to do is [insert call to action] [Book a strategy call with our team].

We look forward to speaking with you 😎

Q&A Below The Letter

Notes on the Q&A

Question: {whatever in the world they want to ask}?

Answer: {give a killer answer that would make them feel comfortable}...you get this gist here