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Video Outreach Script
📽️

Video Outreach Script

Full Written Example

Hey John, I'm Clay - I know this is video is coming out of the blue here but I only have 2 minutes so I'll be brief - plus if you don't like me you can just ignore me forever.

So anyway I was looking for CEOs in the Real Estate Marketing Space and you came up - but what surprised me was that you actually started your career with a degree in mechanical engineering! How on earth did you go from mechanical engineering to being a CEO in the Real Estate Space? I imagine that's been quite the journey.

Seeing your background in athletics struck a chord with me. I played football in high school and always wanted to play for Ohio State in College but I was undersized and completely un-recruited. If I would've told someone that was my goal at the time they would've laughed. My biggest believer though was my grandpa and right before he passed away my freshman year of college I promised him I'd somehow make the team. I couldn't go back on my word now. After several failed attempts, many lonely workouts, and plenty of doubt...I made the team. I was even fortunate enough to go on to win a Big 10 Champion & Cotton Bowl Champion as well. The accolades were great, but keeping my promise to my grandpa and learning how to keep going in spite of so many failures changed my entire outlook on life. I'm sure on your athletic endeavors you learned the same. Plus the free food was UNBEATABLE haha.

So being that you're in the Marketing Space I figured it would be worth mentioning that the company I'm a part of, Nadabot, actually helps marketing companies triple their lead flow in 3 months by deploying teams of trained storytellers. After doing some digging on your company I feel like we could help you drum up more business for that new real estate offer. Basically, picture having a team of people like me sending 100s if not 1000s of these personalized videos each month on your behalf to get calls booked without having to spend a dime on paid ads.

Like I said - we help people in Real Estate with marketing all the time and after doing my research on ya I think it's worth having a quick conversation to see if we can be of any help. If we can't, NO WORRIES, we will part ways and I won't bug you anymore. I wouldn't be wasting my own time here if I didn't think we could genuinely be of value so if you are interested I will leave a link in this video to book a call with my team 🙂 And just a heads up → If and when you book the call, that's a link to speak to our leadership team...they are the experts at this and will be able to help you 100x more than I would be able to. They are amazing at what they do and you'll be able to ask any questions you need.

Okay, my time is up - Thank you so much for listening to me ramble, I hope you enjoyed it as much as I did, and I'm looking forward to hearing back from you soon...Bye!!"

Intro: Grab Attention + Call Out The Obvious + Why Them

ENERGY + EFFORT

Hey {Name}, I'm {Your Name} - I know this is video is coming out of the blue here but I only have 2 minutes so I'll be brief - plus if you don't like me you can just ignore me forever

(don't forget to smile when you're being sarcastic)

So anyway I was looking for {people that have their role} in the {industry} space and you came up. But what really caught my eye was that you {list something extremely obscure about their life that you can relate to; preferably personal life}. {Ask a brief rhetorical question or make a statement about it}

Tell A Personal Story

HUMOR + CHARM

I'm not sure why but that just triggered a memory...[tell a short, funny, vulnerable, empowering, or somewhat embarrassing story about yourself, USE YOUR PERSONAL STORY FROM EARLIER]....I know, REALLY good way to lead into this video here {laugh a little, don't be a robot}...I promise I'll explain why I'm reaching out here in a second.

Explain The Big Idea

STATUS

So it should be obvious at this point that I respect what you do and being that you're in the {list their industry space} I figured it would be worth mentioning that the company I'm a part of {list your company name} actually helps {niche} achieve {XYZ} by using {vehicle}. After doing some digging on {them or their company} I feel like we could help you guys by {list something VERY specific about how you could help them & paint the picture}.

The Ask + Pass off

CLARITY

Like I said - we help people in {their industry} all the time and after doing my research on ya I think it's worth having a quick conversation to see if we can be of any help. If we can't, NO WORRIES, we will part ways and I won't bug you anymore. I wouldn't be wasting my own time here if I didn't think we could genuinely be of value so if you are interested I will leave a link in this video to book a call with my team 🙂

Just a heads up → If and when you book the call, that's a link to speak to our (specialized team and/or individual)...they are the experts at this and will be able to help you 100x more than I would be able to. They are amazing at what they do and you'll be able to ask any questions you need. Okay, my time is up - Thank you so much for listening to me ramble, I hope you enjoyed it as much as I did, and I'm looking forward to hearing back from you soon...Bye!!"