The reason we started this company is that we found {problem} and realized {solution} that was not being done properly. We realized that...
Who do you help:
We help {ideal clients} inside the {niche} industry
What do you help with:
We help these people go from {current state} to {desired state}. We do this by helping them with {activity, metric, problems}...
Why do you help them (who are you):
Our backstory explains how we got into this line of work...{found a problem, searched for solution, couldn't find one, built our own, big success, passion to share with others}
Who all is involved - how do they contribute to the backstory...
How you help them:
We developed a {unique vehicle for transformation} that gets people from {current state} to {desired state} by using {feature one}, {feature two}, {feature three}. This allows us to be {better, faster, cheaper} than almost anything else out there in existence.
How long it takes to help:
We achieve {desired outcome} for people in {niche} in {X timeframe}
Big Claim:
We help {Niche} achieve {massive transformation - desired outcome} in {timeframe} by using {vehicle}
