Niche Examples: 1. Head of Marketing (Role) at digital advertising agencies (Vertical) over $1M (Income) in the US (Location). Current Metric - cost per lead > $300, but desires cost per lead < $100. Paid ads are not working well. Don't have any outbound SDRs (problems). 2. Solo Entrepreneur of bootstrapped info product doing between $10k-$100k per month in the US. Current sales closing rates are converting <10%, Desired closing rates >20%, Problem = time is tied up in sales, doesn't know how to hire reps or train them up properly.
Niche - an overarching description of who you are helping (fill this out last)
Location - The physical or virtual location of the person
Age & Gender - can be a range or %
Industry - The industry in which the person is operating
Role - The role or title the with which the person identifies
Size/Income Level - Number of employees or revenue amount
Social Media Platforms - Where do they spend their time?
Information Sources - Where do they get their trusted information from?
Who do they follow & listen to - What influencers, podcasts, videos do they watch?
Favorite Books - What are their favorite books to read?
Current State (Where are they now)
Current Activities- What are the current day to day activities they are working on?
Current Tools - What current tools do they use to accomplish their goals?
Current Metrics - Current metrics that are important and where are they at with them
Current Problems / Pain Points - What hurdles or blockages are preventing the person from achieving the desired state
Current Fears & Objections - What fears and objections do they have?
Current Suspicions - What are they suspicious about?
Current (and past) Failures - What have they tried and failed at (when attempting to get their desired outcome)
Desired State (Where they want to be)
Desired Outcome - One tangible overarching result
Desired Metrics - What metrics are preceding that result being able to actually happen
Desired Emotions - What emotions will they feel 1 month after looking back on achieving this result
What maket trends will affect them? - Trends that could have a negative impact if overlooked